Posted by: Mark Upson So when and where should you do the deep dive? Demand Rating™ and Demand Ranking™ offer insights to determine when and where analysis is warranted. Evaluating the range on Demand Ratings, the difference between the high and low, provides a uniformity measure of subscriber loyalty. In general, the tighter the range, the more uniform the subscriber loyalty is, and the more uniform the loyalty the less time should be spent comparing subscribers to each other. Outliers, however, can throw a wrench into the works by creating a big range and potentially raising unnecessary analysis. Demand Rankings increase the accuracy of a range by filtering which Demand Ratings should be included. Within a subscriber segment, the Demand [...]
