Posted by: Matt Shanahan
According to Kara Swisher at All Things Digital, Demand Media could do as much as $230M in revenue this year off of 86M unique visitors (note: the 86M comes from the Demand Media S1). Currently, 60% of the revenue comes from the content business and 40% from other sources (e.g., registrar business). In that case, $138M comes from content, and the revenue per visitor per year is $1.60.
Currently, Demand Media is projected to be unprofitable.
